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The standards are high with the new Epson Stylus Photo R1900 Ink Jet Printer. This printer uses two pigment inks. The ink that it uses is Epson UltraChrome for gorgeous color. You will not find a better printer for a superior high gloss finish on your photos. Friends and family will comment on the high quality of your photos and they may think you took them to a photo lab to get them done. You can take pride in the fact that you printed them yourself with the Epson Stylus Photo R1900.

This printer not only includes the usual colors of black, cyan, magenta, and yellow but it also includes the new colors of red and orange plus a gloss optimizer. This ink has a long shelf life. It will last for two years unopened and six months after you use it for the first time.

The Epson Stylus Photo R1900 Ink Jet Printer will give you gallery quality prints at an economical price. Facial features with this printer will take on a more natural and vibrant appearance. Black text will also be unusually clear and bright with Matte Black ink that comes with this printer. You will also be able to print directly onto CD’s and DVD’s with this printer’s new age technology.

Printing choices will be numerous with the Epson Stylus Photo R1900 printer. Whether you are looking to print a 5 x 7, 8 x 10, or an 11 x 14 or larger this printer will get the job done.

Printers is a different genre of gadgets and you need experts from this field to evaluate it accurately. One of the best experts on the panel is Tom Walker who has over two decades of experience with printers. He started his career with Cartridge SAVE a few years back as a writer and still prefers them for original Epson ink apart from other accessories.

Technology-enabled solutions are intangible sales. People don’t buy the machine; they buy what it enables. Average sales people tend to perceive technology as a tangible, so they focus on the functionality. Exceptional sales people understand that customers only care about the results the technology enables, which is intangible. This difference in perception about the nature of technology is the fundamental factor in determining a sales person’s success.

Technology is the actualization of abstract theories. The more theories that are actualized, the more powerful the technology is. For example, there is a computer chip in my car that makes me a better driver. The computer chip senses the car beginning to skid on a patch of ice much faster than I can. It automatically sends messages to the anti-lock brake system so the car responds to the changing road conditions before I am even aware there may be a problem. This simple application is the actualization of theories that span the disciplines of physics, mechanical engineering, human perception, and computer software. It would take a long time to explain how it all worked. As a car buyer, however, I only care about the fact that it makes me a safer driver.

The more sophisticated the technology is, the greater the abstraction. Selling abstractions is more than just relating benefits. It is about linking the functionality of the technology to the desired end result, which is the intangible promise of the technology. I can only appreciate the value of the car’s computer controlled anti-locking device when I understand how it improves my driving. If the sales person just explains anti-locking brakes, I don’t perceive the benefit. If she tells me that I will be a better driver, but doesn’t explain how, then I won’t believe her. She must help me understand the relationship between the how the technology is applied and the results that are important to me before I will value the technology.

Selling the value of your technology.

The translation of abstract theory into useful applications that deliver strategic benefits is the essence of selling value. Value is created when the customer believes the technology solution will help them accomplish their objectives. To develop the customer’s conviction you must integrate their learning process with their decision-making process.

The sales person must provide the customer with the right information at the right time. Furthermore, it must be done in a way that increases the customer’s perception of need, urgency to buy and appreciation of the value contribution of the solution.

The information puzzle gets even more complex as we incorporate the relentless rate of change associated with any technology solution. As the technology evolves and its applications expand, it becomes practically impossible to stay current and informed about the solution. The body of information that the sales person draws upon to sell a technology solution is constantly evolving. Products mutate. New technologies replace old ones. Competitors’ products change. Markets accelerate. Each change has multiple implications for how customers buy and the best ways to sell the solution.

Keeping current about all the factors that influence a technology sale is not easy. It is hard enough to keep track of the ever-changing information. The fact that you must synthesize it into strategically sequenced, customer learning experiences that build credibility and value exponentially increases its complexity. No wonder the sales superstars make so much money!

Janice Lawrence has advised leading edge technology companies for the past two decades on how to sell innovative technology. Follow her Sell Results Blog and supercharge your technology sales success.

Learn more about how to gather and use the information you need to sell technology successfully by reading SELL RESULTS What Every Technology Salesperson Needs to Know.

The Nokia 2220 Slide is a simplistic mobile phone, with the main attraction being affordability. The handset is compact in size and offers limited functionality within the confines of a slider style unit. Measuring 97 mm x 47 mm wide and only 15 mm thick this lightweight phone, weighs only 93 g in weight. It offers simple styling and functionality at an affordable price.

The handset comes with a 1.8 inch TFT display screen, which offers colourful rendition of imagery due to its ability to display up to 65,000 colours within the confines of a 128 x 160 pixel screen size. Offering vibration and ring alert types, with the added bonus of being able to utilise MP3 ringtones which is a favourable element which allows personalisation of the handset by utilising downloaded music files as ringtones. In addition a speakerphone and 3.5 mm audio jack are also provided as well as a phone book that can retain up to 1000 entries and provides the photo call feature. The call records are able to retain the last 20 dialled, received and missed calls, for reviewing as and when required.

The handset comes with a VGA style camera which operates at 640 x 480 pixels and provides effective snapshot capabilities. The handsets internal memory of 32 MB is sufficient for most needs. SMS and MMS capabilities as well as e-mail and a WAP 2.0 browser are all included within the unit. The handset comes with a stereo FM radio, with the added capability of FM recording. A variety of games are included as well as an MP4/MP3 media player, which will play all major audio and video file types with ease.

Class 10 versions of GPRS and EDGE are included and offer connectivity as and when required. The phone comes with an organiser and voice memo facility as well as Nokia Xpress audio messaging. The battery within this particular unit offers a standby time of up to 480 hours with a talk time of up to 5 hours 20 minutes.

The Nokia 2220 Slide Grey is one of the colour variants available, with hot pink, graphite, turquoise, silver, purple and blue also available. The unit is aimed at the second handset or replacement unit market, or alternatively for those who require a simple yet effective mobile phone which makes and receives phone calls. The limited functionality within the handset ensures confusion will not ensue.

The author writes on a variety of subjects including the Nokia 2220 Slide Grey and Grey Nokia 2220 Slide.

Late at night when everyone is sitting around the bar at the national sales meeting, sales legends are told. Tales of early wins and dramatic closes. Sales people who closed big deals against terrific odds. The competitive upset. The first million-dollar deal.

These stories create the soul of the company’s culture. The sales people who closed these deals are heroes. They did what no one else could. They saved the day. They closed the big deal. They made a difference.

If you listen to enough of these stories at enough different technology companies patterns start to emerge. One interesting commonality is that there are so few sales heroes. In the early life of a technology company there is often a sales force of 20-30 people, yet there are only one or two ’superstars’ who outsell all the rest. These ’sales superstars’ so dramatically outperform the rest of the sales organization that their feats become legendary.

What makes these exceptional salespeople so special? Why can they close deals before anyone else can? How do they sell the solution before the product is even built? How do they crush the competition? What do they know that you don’t know?

The exceptional sales person sells results.

Exceptional sales performers do a better job than the rest of us because they know what information they need and how to get it. They are not necessarily more intelligent than the rest of us. However, they are fast learners. They know the right questions to ask. They have the capacity to become ‘instant experts.’ They use social and cognitive frameworks to help them to make sense of a fast changing world. They continually update their perception of the market with new information and are capable of using these insights to find and develop new opportunities.

Exceptional sales people are also good at generalizing their experiences into principles to guide their actions. They can relate what they experience in one situation to another. They are very creative in applying what they learn to a wide network of potential customers. They think outside of the box. Once they understand the fundamental value proposition of a new technology, they are very good at finding ways to apply the technology to new business applications.

Sales superstars are good networkers. They know who to call to help them think through opportunity scenarios and how to engage visionary executives in a way that builds a sense of excitement around the new technology’s potential. They are also good communicators. Once they understand the capabilities of the new technology, its value proposition and how it can be applied to support business strategies, they are very good at succinctly getting their message across. They can ‘net it out.’

If we know what makes the exceptional sales person successful, why are there so few of them? The answer is simple. Most sales people don’t have information they need to sell.

Janice Lawrence has advised leading edge technology companies for the past two decades on how to sell innovative technology. Follow her Sell Results Blog and supercharge your technology sales success.

Learn more about how to gather and use the information you need to sell technology successfully by reading SELL RESULTS What Every Technology Salesperson Needs to Know.

Technology-enabled solutions are intangible sales. People don’t buy the machine; they buy what it enables. Average sales people tend to perceive technology as a tangible, so they focus on the functionality. Exceptional sales people understand that customers only care about the results the technology enables, which is intangible. This difference in perception about the nature of technology is the fundamental factor in determining a sales person’s success.

Technology is the actualization of abstract theories. The more theories that are actualized, the more powerful the technology is. For example, there is a computer chip in my car that makes me a better driver. The computer chip senses the car beginning to skid on a patch of ice much faster than I can. It automatically sends messages to the anti-lock brake system so the car responds to the changing road conditions before I am even aware there may be a problem. This simple application is the actualization of theories that span the disciplines of physics, mechanical engineering, human perception, and computer software. It would take a long time to explain how it all worked. As a car buyer, however, I only care about the fact that it makes me a safer driver.

The more sophisticated the technology is, the greater the abstraction. Selling abstractions is more than just relating benefits. It is about linking the functionality of the technology to the desired end result, which is the intangible promise of the technology. I can only appreciate the value of the car’s computer controlled anti-locking device when I understand how it improves my driving. If the sales person just explains anti-locking brakes, I don’t perceive the benefit. If she tells me that I will be a better driver, but doesn’t explain how, then I won’t believe her. She must help me understand the relationship between the how the technology is applied and the results that are important to me before I will value the technology.

Selling the value of your technology.

The translation of abstract theory into useful applications that deliver strategic benefits is the essence of selling value. Value is created when the customer believes the technology solution will help them accomplish their objectives. To develop the customer’s conviction you must integrate their learning process with their decision-making process.

The sales person must provide the customer with the right information at the right time. Furthermore, it must be done in a way that increases the customer’s perception of need, urgency to buy and appreciation of the value contribution of the solution.

The information puzzle gets even more complex as we incorporate the relentless rate of change associated with any technology solution. As the technology evolves and its applications expand, it becomes practically impossible to stay current and informed about the solution. The body of information that the sales person draws upon to sell a technology solution is constantly evolving. Products mutate. New technologies replace old ones. Competitors’ products change. Markets accelerate. Each change has multiple implications for how customers buy and the best ways to sell the solution.

Keeping current about all the factors that influence a technology sale is not easy. It is hard enough to keep track of the ever-changing information. The fact that you must synthesize it into strategically sequenced, customer learning experiences that build credibility and value exponentially increases its complexity. No wonder the sales superstars make so much money!

Janice Lawrence has advised leading edge technology companies for the past two decades on how to sell innovative technology. Follow her Sell Results Blog and supercharge your technology sales success.

Learn more about how to gather and use the information you need to sell technology successfully by reading SELL RESULTS What Every Technology Salesperson Needs to Know.